Case 7:22-cv-06089-PMH Document 50-1 Filed 07/18/24 Page 1 of 7
`Case 7:22-cv-06089-PMH Document 50-1
`Filed 07/18/24
`Page1of7
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`EXHIBIT A
`EXHIBIT A
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`EXHIBIT C
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`EXHIBIT C
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`EXHIBIT C
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`
`
`PHILLIPS,
`FRACTOR
`& COMPANY, LLC
`
`ECONOMICS / STATISTICS 7 FINANCE
`CONSULTING / RESEARCH / TESTIMONY
`A Limited Liability Company
`
`A. LYNN MATTHEWS, PH.D.
`
`June 2024
`
`Research Interests
`
`Managerially focused research on branding, with a focus on person-brand management,
`branding for start-up and small firms, and consumer perceptions of firm behaviors that impact
`brand perceptions (e.g., CSR, controversy, scandal). | am also interested in mixed methods
`research, survey and questionnaire-based research, and other issues of methodology.
`
`Education
`
`Ph.D. 2018
`
`Marketing, University of Nebraska - Lincoln
`Dissertation: "Perceived Authenticity in Human-Branded Services"
`
`M.S. 2013
`
`Survey Research & Methodology, University of Nebraska - Lincoln
`Minor in Marketing
`
`B.A. 2011
`
`Sociology, Grove City College
`
`Minors in Business, Religion
`
`Professional Memberships
`
`American Marketing Association (AMA)
`Academy of Marketing Science (AMS)
`American Association for Public Opinion Research (AAPOR)
`
`Email
`
`Imatthews@rule26.com
`
`3452 East Foothill Blvd. Suite 220
`Pasadena, California 91107-3154
`T: (626) 744-3540 || O: www.rule26.com
`
`
`
`PHILLIPS,
`FRACTOR
`& COMPANY, LLC
`
`A Limited Liability Company
`
`Experience
`
`Fall 2018 to
`
`Present:
`
`2012 to Present:
`
`Spr & Smr 2014:
`Spr & Smr 2015:
`
`Fall 2017:
`
`Summer 2012:
`
`Assistant Professor
`Department of Marketing
`W. Frank Barton School of Business
`Wichita State University (Kansas)
`
`Consultant
`Phillips, Fractor & Company, LLC
`Pasadena, CA
`
`Instructor
`University of Nebraska — Lincoln
`
`Survey Research Intern
`David Nazarian College of Business and Economics
`California State University, Northridge
`
`2011 — 2013:
`
`Gallup Research Scholar
`University of Nebraska - Lincoln
`
`2010 — 2012:
`
`Marketing Research Staff
`Center for Computationally Advanced Statistical Techniques (c4cast)
`Pasadena, CA
`
`Courses Taught
`
`Marketing Research
`International Marketing
`
`Principles of Marketing
`Introductory Marketing
`
`A. Lynn Matthews, Ph.D.
`
`June 2024
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`Page 2
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`PHILLIPS,
`FRACTOR
`& COMPANY, LLC
`
`A Limited Liability Company
`
`Publications
`
`“How Transfer Behavior Impacts Consumer Perceptions and Intentions Toward College
`Athletes Who Pursue NIL Activities.” A. Lynn Matthews and Jodi E. Pelkowski. Journal of
`Sport Management, forthcoming.
`
`“Sympathy or Shock: How Transgression Diagnosticity Impacts Consumer Perceptions and
`Intentions Regarding Person-Brands.” A. Lynn Matthews and Sarah Leubke. Journal of
`Product & Brand Management, 32( 8): 1399-1411.
`
`“Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on
`Consumer Outcomes.” A. Lynn Matthews, Seth co*ckrell, and Kristen L. Walker. Journal of
`Public Policy & Marketing, 42(3): 279-295.
`
`“Signaling Authenticity for Frontline Service Employees." A. Lynn Matthews and Meike
`Eilert. Journal of Services Marketing, 36(3): 416-431.
`
`“Curtain Promises: Draped in Puffery?” William Ingersoll, A. Lynn Matthews, and G. Michael
`Phillips. Journal of Case Studies 39(2): 44-53.
`
`“When and How Frontline Service Employee Authenticity Influences Purchase Intentions.”
`A. Lynn Matthews, Meike Eilert, Les Carlson, and Jim Gentry. (2020). Journal of Business
`Research, 114(2020):111-123.
`
`“Organizational Learning and Inter-Organizational Knowledge Transfer,” in R. Dant and C.
`Ingene (Eds.) Ravi Sohi and A. Lynn Matthews. The Handbook of Research on Distribution
`Channels. Edward Elgar Publishing 2019.
`
`“What Are You Doing Now? Activity-Level Responses and Recall Failures in the American
`Time Use Survey.” Tarek Al Baghal, Robert Belli, A. Lynn Phillips, and Nick Ruther. Journal
`of Survey Statistics and Methodology 2(4):519-537.
`
`“Where, Oh Where Have the Vampires Gone? An Extension of the Tiebout Hypothesis to
`the Undead.” In G. Whitman and J. Dow (Eds.). A.L. Phillips, M. C. Phillips, and G. M.
`Phillips. Economics of the Undead (pp. 201-210). Lanham, MD: Rowman &
`Littlefield.
`
`10.
`
`The Quest of the Unaligned. Mountain Home, AR: Borderstone Press, 2013. (Novel, includes
`pedagogical discussion and essay questions for use in undergraduate sociology classes)
`
`A. Lynn Matthews, Ph.D.
`
`June 2024
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`Page 3
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`PHILLIPS,
`FRACTOR
`RRCOMANTARIF
`
`A Limited Liability Company
`
`11. “What's Good in Theory May Be Flawed in Practice: Potential Legal Consequences of Poor
`Implementation of a Theoretical Sample.” A. Lynn Phillips, G. Michael Phillips, Melanie S.
`Williams. Hastings Business Law Journal 9(1):77-97.
`
`12. “The Impact of Neighborhood Ethnic Composition on Availability of Financial Planning
`Services.” James T. Chong, A. Lynn Phillips, G. Michael Phillips. Journal of Financial Service
`Professionals 65(6):71-83.
`
`13. “The Persistence of Traditional Gender Stereotypes: Evidence from the Distribution of
`Academic Honors at a Female-Majority University.” A. Lynn Phillips, G. Michael Phillips. The
`American Journal of Business Education 3(10):45-53.
`
`14. “Homeschooling is an Art, not a Science: The Impact of Homeschooling on Choice of College
`Major.” A. Lynn Phillips. Sociological Viewpoints 26(2):19-25.
`
`Working Papers
`
`“The Impact of NIL Behaviors on Consumer Perceptions of College Student Athletes”.
`A. Lynn Matthews and Jodi Pelkowski. Status: Being revised for resubmission at the Journal of
`Sport Management.
`
`“| Promise You Can Trust Me: The Impact of Political Promises on Voter Trust and Behavioral
`Intent”. A. Lynn Matthews and M. Christine Phillips. Status: Under review at the Journal of
`Consumer Marketing.
`
`Conference Presentations (**denotes presenter)
`
`1. “How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider
`Authenticity.” A. Lynn Matthews and Meike Eilert**. AMS National Conference (Virtual),
`
`Dec. 2020.
`
`2.
`
`“How to Build Your Reputation: Survey Findings and Implications.” A. Lynn Matthews** and
`Blaine Aikin. Fi360 Conference for Investment Professionals (Virtual), May 2020.
`
`A. Lynn Matthews, Ph.D.
`
`June 2024
`
`Page 4
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`PHILLIPS,
`FRACTOR
`& COMPANY, LLC
`
`A Limited Liability Company
`
`“Entrepreneurship in Marketing: A Comprehensive Review of the Literature.” A. Lynn
`Matthews** and Amit Saini. Global Research Symposium on Marketing and
`Entrepreneurship, August 2017.
`
`“... And Here Are Pictures of My Last Vacation! Investigating the Disclosure of Personal
`Information of Entrepreneurs in Online Marketplaces.” A. Lynn Phillips**, Meike Eilert, and
`
`James Gentry. Poster, ACR North America Conference, October 2015.
`
`“Consumer Perceptions of Controversiality in Business.” A. Lynn Phillips** and Meike Eilert.
`Poster, AMA Public Policy & Marketing Conference, June 2015.
`
`“Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended.” A.
`Lynn Phillips**, James Gentry, and Michelle Barnhart. ACR Latin America Conference, July
`2014.
`
`“Troubles with Time-Use: Examining Potential Indicators of Error in the ATUS.” A. Lynn
`Phillips**, Tarek al Baghal, and Robert Belli. AAPOR 68th Annual Conference, May 2013.
`
`“What Are You Doing Now? Audit Trails and Activity Level Responses and Error in the
`American Time Use Survey.” T. al Baghal**, A. L. Phillips, N. Ruther, R.F. Belli, L. Stuart, A.
`Eck, and L-K Soh. AAPOR 68th Annual Conference, May 2013.
`
`“Georgia on Their Minds: The Impact of War and Financial Crisis on Georgian Confidence in
`Social and Governmental Institutions.” A. Lynn Phillips**, Davit Tsabutashvili, and Allan L.
`McCutcheon. AAPOR 67th Annual Conference, May 2012.
`
`10.
`
`“Homeschooling is an Art, not a Science: The Impact of Homeschooling on Choice of College
`Major.” A. Lynn Phillips**. Pennsylvania Sociological Society 59th Annual Conference,
`October 2009.
`
`Awards and Honors
`
`Undergraduate Instructor of the Year, Barton School of Business
`
`Summer Research Grant, Barton School of Business
`
`Real Estate Research Fellow, Wichita State University
`
`Dean’s Fellowship, UNL College of Business Administration
`
`2023
`
`2022, 2023
`
`2018-2020
`
`2017
`
`A. Lynn Matthews, Ph.D.
`
`June 2024
`
`Page 5
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`
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`PHILLIPS,
`FRACTOR
`
`A Limited Liability Company
`
`Fellowship, American Association of University Women, Lincoln Branch
`
`UNL College of Business Administration Graduate Student Research Award
`
`2017
`
`2017
`
`UNL Department of Marketing Award for Excellence in Teaching by a Graduate Student 2016
`
`UNL Department of Marketing Award for Excellence in Service by a Graduate Student
`
`Fellow, 2016 Haring Symposium, Indiana University (student presenter)
`
`2016
`
`2016
`
`UNL Department of Marketing Award for Excellence in Research by a Graduate Student 2015
`
`Fellow, AMA-Sheth Doctoral Consortium, London Business School
`
`2015
`
`Doctoral Fellowship, University of Nebraska—Lincoln, Marketing Ph.D. Program
`
`2013-2018
`
`Graduate Research Assistantship, University of Nebraska— Lincoln, Survey Research
`
`and Methodology Program
`
`Best Undergraduate Paper Award, Pennsylvania Sociological Society
`
`2011-2013
`
`2009
`
`A. Lynn Matthews, Ph.D.
`
`June 2024
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`Page 6
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